Emerging Lessons

To inform and engage citizens for sustainable development, SDG communicators need three things:

  1. A strong vision and strategy;
  2. Good listening skills and partnerships; and
  3. Effective tools and resources.

Here are 10 lessons, with useful links, on making progress in each of these areas. Help us improve them by sharing your feedback, ideas and links!

I. VISION AND STRATEGY

vision_and_strategySDG communicators have a mandate to raise awareness and inspire people for sustainable development. This means that governments need to get strategic about public engagement!

Tags: Vision & strategy, Reports, Results Reporting, Campaigns, Crowdsourcing, Culture & events, Maps, Ambassadors, Competitions, StorytellingEducation & 4.7, Teaching materials .

II. LISTENING SKILLS AND PARTNERSHIPS

communication-bubblesIf achieving the SDGs requires all hands on deck, then SDG communicators need to rethink their relationships. They need to get to know their audiences, be open to genuine dialogue with citizens, and find partners in the public, private and non-profit sectors.

Tags: Policy consultations, Partnerships .

III. TOOLS AND RESOURCES

9-2-tool-png-hdSDG communicators need the right tools and resources. They need new approaches and skills to master digital communications, more compelling ways to demonstrate results, and sufficient human and financial capacity to make public engagement a priority.

Tags: Results reporting, Portals & pages, Infographics, Data visualization, Games & apps, Comms guidance, Videos .

 


The lessons above were gathered by the OECD Development Communication Network (DevCom), which has focused many of its recent events and publications on SDG communications.