Communications for gender equality

In Sustainable Development Goal 5, world leaders promise to achieve gender equality and empower all women and girls. OECD DevCom is gathering lessons and experiences from communication campaigns related to SDG 5.

On this page, you can check out some of our favourite:
videos on gender equality;
country-level campaigns;
infographics, animations and other visual content.

Share your lessons and send us your links!


For International Women’s Day in 2020, this UN Women video shows how innovation and technology can help empower women and advance SDG 5.

UN Women also produced videos seeking to reduce sexual harassment in public transportation, raise awareness on violence against women and on sexual abuse.

Through the HeForShe campaign, UN Women aims to involve men in promoting gender equality.

Promundo has also put men at the centre of its work, breaking stereotypes about masculinity and showing how men can help reduce disparities.

Plan International’s Girls Get Equal campaign supports girls’ power, voice, participation and leadership. It builds on the highly successful Because I am a Girl campaign, which ran from 2012 to 2018 and encouraged girls to stay in education to fulfill their potential.

The Spotlight Initiative, led by the European Union (EU) and UN, aims to eliminate all forms of violence against women and girls.

Oxfam’s Women Unlimited campaign shows what can happen when women live without limits.

IFAD has launched The Real Groundbreakers campaign to call attention to the women and girls in developing countries with the potential to feed a hungry world.

As part of its Pretalab initiative, the Ibero-American Secretariat (SEGIB) asks: “Why is it important to empower women?“. The initiative supports women from minorities in the fields of technology and innovation.

National campaigns

The German Ministry for Economic Co-operation and Development collaborated with a youtuber to relate stories and share facts about gender equality, as part of a series called “In Tunisia with Lisa Ruhfus”. The Ministry has also produced a video about effective approaches to prevent violence against women.

Denmark’s development cooperation (Danida) and Red Barnet (Save the Children) joined forces to create a powerful video against the practice of child marriage.

“Unmute” by Population Foundation of India tells stories of harassment in the workplace, and encourages women to raise their voice and break all barriers to end any kind of violence.

Spain’s Ministry of Health, Social Services and Equality has launched a national campaign to help combat trafficking in women (#contralatratademujeres).

Plan International Norway produced Stuck, a TV series where a young Norwegian woman visits different countries meeting girls in extremely difficult situations. See also its compelling video against child marriage.

UN Women Pakistan’s #BeatMe campaign challenges the perception that a woman is weak presenting a several inspiring and “unbeatable” women.

A 2019 video by the French Development Agency (AFD) shows how a Turkish factory is taking steps to end gender-based discrimination in the workplace.

Finland‘s Ministry of Foreign Affairs has produced a video showing how Finnish development programs have contributed to progress towards gender equality.

Other visual content

To broaden their reach, organisations need to innovate in the way they package content.

Infographics present data and other information in more appealing ways. For example, this OECD infographic shows facts and figures about the pursuit of gender equality.

Comics and cartoons can help engage younger audiences. The UN has teamed up with Thomas the Tank Engine and Friends to teach families and children about the Global Goals.

Online games provide a more interactive way to engage with the SDGs. In 2018, AIESEC, in partnership with UN-Habitat, launched the Youth 4 Global Goals Game to inspire young people to make a positive contribution to sustainable development.

Microvideos, memes and gifs use humor or shock-value to help a message go viral.

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