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What Is Aid For? How Public Views Are Evolving
Many governments are rethinking why they spend foreign aid. But are citizens on board with these changes? The Development Engagement Lab’s Soomin Oh explains how public opinion has changed and why communicators should focus their messages on the “shared benefits” of development co-operation.
- What Is Aid For? How Public Views Are Evolving
Many governments are rethinking why they spend foreign aid. But are citizens on board with these changes? The Development Engagement Lab’s Soomin Oh explains how public opinion has changed and why communicators should focus their messages on the “shared benefits” of development co-operation. - Navigating the Transparency Dilemma: Five Insights for Development Communicators
Transparency helps build trust, but also bears risks. Our guest authors have developed an index and conducted surveys that can help development organisations manage the pros and cons. - Making the case for development in 2025
From development to “deal-making”. In this guest post, Claire Kumar of ODI Europe explains how the aid narrative is shifting and provides messaging tips on how to secure long-term public support for development work. - Choosing Images: 6 Factors that Influence how Irish Citizens Engage with Development Visuals
How do Irish citizens engage with images that non-governmental organisations (NGOs) use in their campaigns and appeals? What works and what doesn’t? Based on Worldview research, this blog presents 6 factors that can help organisations choose better pictures for their communications. - Development advocacy in interesting times: a government-civil society dialogue
Development advocates are under pressure, facing budgets cuts, heavy public scrutiny and misinformation. How can they re-build hope? Here are 5 takeaways from a conversation among development communicators from government and civil society. - Falling public support for development cooperation in Germany: 5 explanations, 5 implications
German public support for development co-operation has dropped significantly since 2022. Why has this happened? This blog outlines five possible explanations and five implications for development campaigners. - Public support for development co-operation: Trends and ways forward
Announcements of foreign aid cuts by OECD governments have shaken the development sector. But do people in OECD countries really support aid cuts? How can development organisations better understand their critics? Read on to explore these questions, and for 5 useful ways to frame the development message. - Changing Perceptions to Finance Sustainable Development: 5 Communications Priorities
This year, global leaders will meet in Seville, Spain, to discuss how to reform and scale up international development finance. Communication needs to be on the to-do list! - The secret to good development communication? Listening to the public
What 2023 opinion research from GlobeScan says about public trust, the growing “greenlash” against climate policies, and more – and how these insights can help development communicators connect with their audiences. - Branding Development Co-operation: Time for a Re-Design?
Do the images and words development organisations use still capture their goals and values? Are their branding choices adapted to the modern digital media landscape? This post looks at trends in branding development co-operation.