This Toolkit brings together the best communications advice from members and partners of the OECD DevCom Network. In each of its 10 Learning Areas, you will find practical recommendations and inspiring examples to follow. Each Learning Area relates to one of three big communications challenges: making good strategic choices; adopting modern campaigning practices; and creating supportive conditions.
The Learning Areas will be published throughout 2020. Follow the SDG Communicator to receive alerts when Learning Areas go online.
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1. GOALSWhat do we need to achieve in terms of public awareness, attitudes and actions? |
4. MESSAGESHow should we frame messages and who are the best messengers? |
7. MANDATEHow can we secure political support for public engagement? |
2. NARRATIVESWhat should we tell citizens about development and international co-operation? |
5. CHANNELSWhere can we reach our online and offline audiences? |
8. RESOURCESWhat financial resources and skills do we need? |
3. AUDIENCESWhich stakeholders and audiences do we need to engage? |
6. FORMATSWhat types of content do we need to get the message across? |
9. PARTNERSHIPSWhat relationships do we need with partners within and outside our organisations? |
10. KNOW-HOWWhat evidence and insights can help us do a better job? |
