Toolkit

This Toolkit brings together the best communications advice from members and partners of the OECD DevCom Network. In each of its 10 Learning Areas, you will find practical recommendations and inspiring examples to follow. Each Learning Area relates to one of three big communications challenges: making good strategic choices; adopting modern campaigning practices; and creating supportive conditions.

The Learning Areas will be published throughout 2020. Follow the SDG Communicator to receive alerts when Learning Areas go online.

strategy

Making Good
Strategic Choices

campaign

Adopting Modern
Campaigning Practices

support

Creating Supportive
Conditions

1. GOALS

What do we need to achieve in terms of public awareness, attitudes and actions?

4. MESSAGES

How should we frame messages and who are the best messengers?

7. MANDATE

How can we secure political support for public engagement?

2. NARRATIVES

 What should we tell citizens about development and international co-operation?

5. CHANNELS

Where can we reach our online and offline audiences?

8. RESOURCES

What financial resources and skills do we need?

3. AUDIENCES

Which stakeholders and audiences do we need to engage?

6. FORMATS

What types of content do we need to get the message across?

9. PARTNERSHIPS

What relationships do we need with partners within and outside our organisations?

10.  KNOW-HOW

What evidence and insights can help us do a better job?