In Indonesia, “Consume Fish Movement” aims to increase protein intake

In 2017, the Government of Indonesia shared its voluntary review on progress towards the SDGs at the UN High Level Political Forum. In his introduction to the review, Mr. Bambang Brodjonegoro, Minister of National Development Planning, highlights the importance of a communications strategy to “develop awareness, interest, and commitment to promote participation of all parties and public engagement to implement SDGs”.

Indonesia has indeed been host to several interesting communications initiatives related to the SDGs. Earlier this year, a local council helped paint the slum in Kampung Pelangi (Randusari) in SDG colours, drawing media attention to the poor living conditions of the slum and attracting new visitors to the area.

In 2015, over 300 people attended a Consume Fish Movement (GEMARIKAN) event in Naukae Village. Elementary school pupils and teachers, housewives, pregnant women, government officials and local NGOs learned about the benefits of fish consumption and how to select good quality fish to the participants. The initiative was developed by FAO in close collaboration with Provincial Fisheries and Marine Affairs office (DKP) of East Mira Tenggara (NTT).